download BusinessFocus app
新華絲路:國健集團在直播平台發布高培臻愛草飼奶粉

新華絲路:國健集團在直播平台發布高培臻愛草飼奶粉

Market Information PR Newswire
By PR Newswire on 21 Apr 2020
PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations professionals leverage to engage key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

中國海口2020年4月21日 /美通社/ -- 培臻愛草飼奶粉全新上市雲發布會近日在海南省海口綜合保稅區(簡稱「海口綜保區」)舉行。發布會上,海口綜保區書記陸敏現身直播間「帶貨」。

國健在直播平台發布高培臻愛草飼奶粉
國健在直播平台發布高培臻愛草飼奶粉

「選奶粉是家庭裡的頭等大事,選對奶粉才能更好地為寶寶提供健康、安全的營養。」陸敏表示,國健集團堅持全球化布局,此次在新西蘭牽手知名乳企恆天然 (Fonterra Co-operative Group),滿足了中國消費者的高端營養需求。

國健集團(新西蘭高培)總裁伍蘇國表示:「草飼奶粉遵循天然放牧的原則。」高培是首批通過新西蘭AsureQuality草飼奶源認證的中國奶粉品牌之一,體現了其卓越的品牌價值。

當日,國健集團和海口綜合保稅區共同揭牌「國健跨境直播電商孵化基地」,正式宣布雙方將充分發揮各自優勢,共同打造這一基地。

此次活動由新華絲路全程視頻直播,全球多國家推廣落地,在快手、微贊、京東和淘寶等各大平台同步直播。此次直播活動共吸引了457萬人在線觀看,在線銷售額突破1000萬元。

自2015年入駐海南免稅店以來,新西蘭高端奶粉產品高培臻愛已連續四年成為免稅店暢銷奶粉品牌。

今後,高培將擁抱短視頻和直播電商的新浪潮,培育名人、網紅和達人集中帶貨的生態圈。

【了解更多最快最新的財經、商業及創科資訊】

👉🏻 追蹤 WhatsApp 頻道 BusinessFocus

👉🏻 下載 BusinessFocus APP

👉🏻 立即Follow Instagram businessfocus.io

最新 金融投資熱話專頁 MarketFocus