為迎合香港用戶跨境消費習慣 Avo保險搶先推出微信小程序

By PR Newswire on 01 Nov 2023

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香港2023年11月1日 /美通社/ -- 自全面通關後，港人赴中國内地及大灣區旅遊的數字屢創新高，反映日漸增長的跨境消費趨勢。Avo 保險積極應對需求，近日推出微信小程序，成為香港首家推出小程序的虛擬保險公司。此舉為經常前往內地的 WeChat 用戶提供方便快捷的保險服務平台，同時進一步擴大與顧客的溝通渠道。

港人北上時習慣使用小程序進行健康申報，現在亦可透過 Avo 保險微信小程序隨時隨地了解保險產品及快速投保，如中國内地旅遊保障及大灣區旅遊保障，省卻繁複程序。Avo 行政總裁黃子遜（Winnie Wong）表示：「我們意識到越來越多港人前往内地旅遊或公幹，希望透過Wechat平臺，利用小程序為有需求的用戶提供無縫體驗，讓他們一站式完成跨境的各項程序。」