【教主自白】Facebook教主受訪：CEO們必承擔風險，但不一定做瘋狂事

By cherry.liu on 18 Aug 2016

Facebook創辦人兼任執行長Mark Zuckerberg曾接受外媒Y Combinator訪問，大談開設Facebook 12年來的點點滴滴，並分享了很多管理心得，現在就與各位重溫。

當被問及最受爭議性的董事會成員Peter Thiel給予了他最佳的建議是，Zuckerberg就引用說：「在一個變動非常急速的世界中，你可以承擔最大的風險就是不去承擔任何風險。」他續稱，如果一間公司一路處於停滯狀態而不作出任何改變的話，那就會保證失敗，並不會趕上別人的步伐。

Photo from Forbes

與時並進是重要，但Zuckerberg又表示執行長們不用常常感覺他們需要對產品作出重大的改變。如果常常感到需要重新對產品作出重大改變的話，那就意味著一間公司思想不夠前衛，對社群的聆聽度不夠，又或者未能如預期中的進度來進化。他又以Facebook主要功能之一的動態消息為例，指過去幾年動態消息的所有變化都是自然地演化，加上觀察用家反應而成。

So I actually think when you do stuff well, you shouldn't have to do big, crazy things, right? So you actually want to evolve in a way where you're working with your community and making steps and learning. So take News Feed, for example. There was a relatively big shift, but it actually had been a couple of years in the making by watching how people were using the service.

所以我覺得當你做某一件事做得很好時，你沒需要去做很大很瘋狂的事，對吧？所以你其實想（把產品）進化到你是與自己的用家社群互動，然後一步一步地去學習。就拿動態消息爲例。那裏有個相當大的變動，但是它其實已經用了幾年的時間透過觀察人們如何使用這項服務而製造出來的。

Photo from Oculus

Zuckerberg又就Facebook以20億美元收購VR遊戲公司Oculus作出了分享。理想地，Facebook不用購收購這間公司，因爲Oculus所擁有的人才Facebook都已經有了。但Zuckerberg指出，在必需時刻作出這些重要決定（收購Oculus）比起因為傲氣而不肯作出改變是更好的。

But I actually kind of think as CEO it's your job to not get into a position where you need to be doing these crazy things. Of course it's inevitable over the period of doing stuff, you can't be ahead of everything. So it's better to make big move and be willing to do that than have pride and not do that and never admit that you could have done something better in the past. But I think when stuff is working well, you're learning incrementally and growing that way.

但我其實覺得作爲一個執行長，這是你的職責不讓自己陷入一個你需要去做這些瘋狂的事的處境。當然，隨著時間過去這是無可避免的事情，你不可能預知所有事。所以願意和做出這些重大決定比起自滿而不做這些事、永不承認你可以在過去做得更好來得更好。但我覺得當一切事都完善運作時，你正在逐漸學習和成長。

Photo from Tech Crunch

談到Facebook最新動態，一定非旗下社交平台Instagram莫屬了。Instagram最近效法大敵Snapchat完整地推出了Story功能，雖然這個功能的風險就是背上了抄襲等等指控，但Facebook很快發現了人們喜愛像Story一樣這些很短暫的内容，而非抄襲這些無可避免的指控。面對這些被指控，甚至會自毀名譽的風險，Facebook甘願冒上，為的只是因爲了解用家的愛好。總結約25分鐘的訪問，Zuckerberg始終對於冒險這個命題有著深刻的感受。始終，他毅然退學去開辦Facebook這件事本來也是冒了很大風險；如今獲得如此成功，也難怪他會感受這麽深。

Whenever you get yourself into a position where you have to make some big shift and direction or do something, there always ... people are going to point to the downside risks of that decision, and locally they may be right. For any given decision that you're going to make, there's upside and downside, but in aggregate if you are stagnant and you don't make those changes, then I think you're guaranteed to fail and not catch up. So to some degree, I think it's really right that over time the biggest risk that you can take is to not take any risks

每當你將自己放進一個你需要做出重大改變的處境時，人們一定會向你指出這個決定的風險、不好之處，而他們也許是正確的。你所做的每個決定都將會有好處和壞處，但從大局來看，如果你一直停滯不前而又不肯做出這些改變，那麽我認爲你保證會失敗和不能追上。所以某程度上，我認爲你隨著時間過去，可以承擔的最大風險就是不去冒險這個説法是非常正確的。