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領先童裝品牌巴拉巴拉進軍元宇宙  打造首個兒童數字代言人

領先童裝品牌巴拉巴拉進軍元宇宙 打造首個兒童數字代言人

Market Information PR Newswire
By PR Newswire on 31 May 2022
PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations professionals leverage to engage key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

上海2022年5月31日 /美通社/ -- 巴拉巴拉進軍元宇宙,打造首個屬於巴拉巴拉的超寫實數字人,既彰顯了獨一無二的存在,也奠定了巴拉巴拉在童裝行業的領先地位。

balabala digital brand ambassador
balabala digital brand ambassador

數字人取名谷雨,寓意雨生百谷,谷雨節氣帶來充沛的雨水,促進了萬物生長,這與品牌所倡導「最懂成長」的品牌價值觀不謀而合。巴拉巴拉時刻洞察元宇宙契機,迎合新生代家庭的喜好,打造與消費者溝通的新場域,聚焦數字代言人進一步進行多元化佈局。

伴隨數字代言人的發佈巴拉巴拉攜手法國知名服裝設計師Christine Phung(前Dior和Chloe設計師)和新銳設計師Veeco Zhao推出兩大設計師聯名系列。將歐洲文化與中式設計融合,以全新視角還原女孩成長過程中的美好與獨立,鼓勵每個孩子自信展現多樣的美,書寫屬於自己的童話故事。持續引領兒童時尚新趨勢,未來,巴拉巴拉仍將堅持為全球消費者提供多樣化,高品質的產品與體驗,讓天下兒童擁有美好童年。

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