錦山人參酒進軍香港高端利口酒市場，以「Geumseol」樹立韓國傳統烈酒新標桿

By PR Newswire on 05 Dec 2025

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韓國首爾2025年12月5日 /美通社/ -- 總部位於忠清南道錦山郡的傳統酒類生產商韓國農業公司Geumsan Insamju（錦山人參酒），正式宣佈進軍香港市場，加速韓國傳統烈酒的全球擴張步伐。該公司的旗艦蒸餾酒產品Geumseol作為一款「高端無塑利口酒」備受關注，以順滑的人參風味著稱，其瓶身底部採用精緻燈光效果設計，獨具特色。

隨著韓國政府和私營部門大力推動傳統酒類出口，香港正成為韓國酒精飲料需求持續增長的關鍵地區。韓流文化在全球範圍內興起並影響食品飲料行業，在此背景下，Geumseol憑借其融合傳統、養生理念與情感敘事的獨特魅力，引起當地買家的濃厚興趣。根據韓國2025年傳統酒類出口統計數據，香港緊隨日本之後，成為韓國傳統酒類的主要出口目的地。