For Family赴美好！CHERY品牌全新價值主張北京車展全球發佈

By PR Newswire on 24 Apr 2026

PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations professionals leverage to engage key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

北京2026年4月24日 /美通社/ -- 4月24日，2026北京國際車展上，CHERY品牌正式面向全球發佈「For Family」全新價值主張，同步公佈2030 年服務1000萬全球家庭的戰略願景，完成從「全球品牌」到「全球公民」的戰略升維。

CEO of CHERY Brand Jeff ZHANG表示，「我們的每一項創新，都只為一個初心——For Family，我們相信，車從來不止是交通工具，更是家的一部分。」這一宣言成為本屆車展極具溫度的品牌表達。

Jeff ZHANG, CEO of CHERY Brand 揭曉CHERY品牌全新品牌主張「For Famliy」
Jeff ZHANG, CEO of CHERY Brand 揭曉CHERY品牌全新品牌主張「For Famliy」

歷經23年深耕，CHERY品牌已覆蓋120餘個國家和地區、服務超450萬全球家庭，平均每分鐘就有一個家庭選擇我們，構建8大研發中心、36個生產基地、2000餘家經銷商、1800餘個服務中心的全域網絡，踐行「In somewhere, For somewhere, Be somewhere」本土化理念，與當地共生共榮。