錦山人參酒以"Geumseol"瞄準日本潮流青年

By PR Newswire on 16 Dec 2025

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定位為韓流文化啟發的利口酒

韓國首爾2025年12月17日 /美通社/ -- Agricultural Corporation Geumsan Insamju（錦山人參酒）宣佈，正將其招牌產品「Geumseol」定位為一種專為日本MZ世代及潮流消費者量身打造的「韓流文化啟發利口酒」，而非僅僅是傳統酒飲。隨著日本市場對韓流內容和韓流美食的興趣持續升溫，韓式酒類正在年輕消費群體中迅速走俏。

為把握這一需求，該公司計劃在東京和大阪的生活方式精選店及夜生活聚集區開展快閃酒吧活動和聯名項目。「Geumseol」獨特的LED發光瓶底有望成為關鍵的視覺亮點，與日本年輕人喜愛適合拍照、氛圍感強的飲品這一特點產生共鳴。這一特色將「Geumseol」定位為兼具社交媒體吸引力的"美學利口酒"與"派對風格酒飲"。