王老吉國際版英文品牌標識WALOVI泰國發佈，加快推進國際化戰略佈局

By PR Newswire on 30 Mar 2024

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廣州2024年3月30日 /美通社/ -- 3月30日，廣藥集團在泰國曼谷舉行王老吉（曼谷）涼茶博物館合作簽約暨王老吉國際版英文品牌標識（曼谷）發佈儀式，以泰國為基礎輻射東南亞，推動王老吉涼茶國際化發展更進一步。

隨著消費者對健康、營養的關注增加，天然植物飲料潛力巨大。作為全球銷量第一的天然植物飲料，在提速品牌國際化的過程中，王老吉發佈了國際版英文品牌標識WALOVI，並計劃在全球建設56座涼茶博物館，向世界傳遞東方健康哲學和中華吉文化。此次簽約的王老吉（曼谷）涼茶博物館項目，是王老吉建設全球56個涼茶博物館的規劃之一。