【靚相行先】第一個IG粉絲破億的品牌，社交平台如何改變了《國家地理》雜誌？

By 喬雨 on 21 Mar 2019

Digital Editor

喜歡以基本分析來評估企業質素，著重投資成長股，謀求以倍計的回報；專注科技及商業新聞，喜歡訪談創業者，聆聽他們的創業故事。

《國家地理》雜誌（National Geographic）在2月成為 Instagram 史上第一個追蹤人數突破 1 億的品牌，背後意味著什麼呢？

在 Instagram 查看這則貼文

Photo by @amivitale | An orphaned baby southern white rhino grazes at his home, Ol Pejeta Conservancy (@olpejeta). At the end of the 19th century, southern white rhino were on the brink of extinction, with only one small population of 20 to 50 animals remaining in South Africa. Today, thanks to one of the most successful collective conservation efforts of the century, there are now thriving populations in East and southern Africa—about 20,000 of these amazing creatures. Despite this rebound, poaching remains a massive threat to all rhinos, and each individual is carefully cared for and guarded. In a world of seven billion, we need to start recognizing that we are not separate from nature. When we see ourselves as part of nature, then saving nature is really about saving ourselves. Learn how to get involved by following @amivitale and @olpejeta @safariparkdvurkralove #rhinos #stoppoaching #saverhinos #northernkenya #worthmorealive

National Geographic（@natgeo）分享的貼文於 PDT 2019 年 3月月 21 日上午 12:02 張貼