Immensitas Private Limited 自 Pre-A1 輪融資募集 230 萬美元

By PR Newswire on 02 Dec 2021

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波士頓2021年12月3日 /美通社/ -- Immensitas Private Limited 在由 grow^x ventures、Artha Venture Fund (AVF) 及 DSP Investment Managers Pvt. Ltd. 共同領投的 Pre-Series A1 輪融資中募集到 230 萬美元。該輪融資也獲 LogX Ventures 和印度商學院 (ISB) 校友贊助的微型創投基金 Atrium Angels 加入。

該公司在七月便已自 AVF 及 LogX 募集一輪資金。新資金將用於強化 Lemnisk、Immensitas 產品組合及開拓市場的能力。

由 Lemnisk 的客戶資料平台 (Customer Data Platform, CDP) 主導的個人化與即時行銷自動化方案，使企業得以整合各資料來源的客戶資料，並跨越多重行銷管道和接觸點加以啟動。

grow^x ventures 合夥人 Sheetal Bahl 表示：「我們對 Lemnisk 打造資料優先的產品策略相當滿意。這與採用管道優先模式、但目前正努力重組資料的現有行銷科技生態系統形成鮮明對比。」

DSP Investment Managers Pvt. Ltd. 的 Aditi Kothari 指出：「Rinku、Praveen 和 Subra 對其 CDP 擁有令人興奮又面面俱到的願景。對於企業行銷人來說，Lemnisk 帶來了執行各種資料型行銷使用案例不可或缺的多用途工具。」